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| Michaels Heels on Jannetty |
5.
"The Heartbreak Kid" Shawn Michaels (1991):
It's hard to imagine what would have happened to WWE, had Shawn Michaels not thrown Marty Jannetty’s head through the glass of the barbershop window. In a memorable interview on Brutus Beefcake’s “Barbershop," Jannetty and Michaels (the former clad in non-threatening red shirt and white jeans, the latter making a statement in a classic leather jacket/no shirt ensemble) came together to, under Mr. Beefcake’s unqualified mediation, reconcile the differences that had sprouted up between them in recent months. As the Rockers they were still a popular tag team, but it was clear that they each, and Michaels in particular, had aspirations and abilities far beyond the limitations of the era’s tag division. Each made a simple case, Jannetty wanted to stay together, and Michaels wanted more. Teasing that they’d come to an understanding, they shook hands and agreed to keep the team intact. Then, in a move that ultimately delivered pro wrestling’s most revered performer from the dregs of the undercard, Michaels superkicked Jannetty, picked him up, and threw him headfirst through the window. As candy glass rained down on the felled Jannetty, Michaels smirked and posed for the crowd. The boos were loud and unanimous, and a star was born.
It’s hard to imagine what WWE would have been like, had Michaels not shattered that window with his partner’s skull; hard to imagine an attitude era without the catalyzing Degeneration X; hard to imagine Bret Hart’s main event career without his greatest rival and in-ring equal; hard to imagine a Mr. McMahon without the “Montreal Screwjob;” hard to imagine a decade of Wrestlemanias without their perennial show-stealing performances by the Heartbreak Kid. Luckily, we don’t have to. Along with the barbershop window, on that noted day in December of 91, Michaels broke the shackles of babyface-dom. In doing so he offered an important lesson to many followers to come, from Chris Jericho to the Rock to CM Punk; if you want to get to the next level, turn heel.
Greatest Heel Moment: Aside from the turn itself, HBK’s devastating promo on Hulk Hogan and Bret Hart in Montreal in the Summer of 2005 remains a masterstroke of heel mic work. The heat he garnered for that promo was legendary, especially considering how beloved by fans he had been only a few months earlier.
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| The Canadian Hero |
4.
Bret Hart (1997):
Everything that Bret Hart did he did believably. And so when it was time for him to turn heel, after a long and legendary run as the clean cut face of the WWF, in the spring of 1997, the Hitman did it in a way that was unique, uncompromising, and strikingly real. Moreover, he did it on the grandest stage. Wrestlemania 13 saw Hart face off against his then rival, the up and coming bad guy "Stone Cold" Steve Austin. The winds of change were breezing through the WWF of that time, signaling a coming revolution that Hart foresaw and understood more clearly than did most. Austin, despite his insistence on rule breaking and his refusal to show anything but disdain to his peers, authority, and the fans, was gathering an ever-growing fan base. At the same time, fans were losing interest in the Hitman’s babyface character. So in a beautifully executed shift, the rivals switched places at Wrestlemania, finally giving fans license to openly cheer their new hero and guiltlessly jeer their old one. As Hart himself once put it: “Like a true good guy [Austin] never gave up, and like a true bad guy I kicked him while he was down.” Indeed Austin never gave up, even as he was locked in the Sharpshooter, blood cascading down his face from an earlier laceration. Finally he passed out from the pain, and sure enough once he had, the Hitman put the boots to him, before stomping off to the boos of the crowd.
The heel turn produced Austin the hero, a character that would carry the late 90s WWF into the stratosphere, but it also produced the sinister new Hitman, a villain as unique and compelling as any that’s come before or since. Perhaps the most unique element of Hart’s turn was the fact that it only applied to his performances in the U.S. Claiming that it was American audiences who, recognizing their own cold-heartedness in Austin, turned their backs on the Hitman, Hart lashed out against fans in the states, taking every opportunity on the mic to point out their disloyalty, their disturbing tastes, and the political and social failings of their country. At the same time, Hart remained an acknowledged good guy and hero in his homeland of Canada and throughout much of Europe, beloved even more for the vitriol he hurled at the cocky, meddling American superpower. It was a feat that no one before or since has accomplished, and it provided a sense of believability that transformed the “heel turn” as a narrative concept.
Greatest Heel Moment: We have to go with Hart’s promo in Pittsburgh, in which he told the crowd that, were someone to administer an enema to the United States, Pittsburgh would be the spot where he would stick the hose. The heat that line elicited nearly melted the Steel City down to molten ore.
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| Hollywood Hogan |
3.
Hulk Hogan (1996):
This heel turn was the shot heard round the world; the turn that escalated a series of competing stunts into an all-out war; the seismic shift that emanated out from World Championship Wrestling and cracked the hold that the WWF had long held on the wrestling industry. When Hulk Hogan traded in the reassuring red and yellow of Hulkamania (chiding all of us "Johnny-come-latelies" in the process), for the stark black and white of the New World Order, he shattered a decade of unprecedented goodwill he’d built between him and his fans, slashed and burned the childhoods of a nation of Hulkamaniacs, and began constructing a new wrestling empire on its ashes.
The heel turn of wrestling’s ultimate good guy was devastating to WWF, not only because it translated into through-the-roof ratings for the rival WCW, but because it showed the world that that upstart outfit had the nerve to do what Vince McMahon never did: to transform wrestling’s most loved and trusted face (and biggest draw) into a cowardly, cocky, and condescending jerk. The turn cemented WCW as true competition for McMahon’s sports entertainment dominance and said to fans that that company was the wrestling organization of the future. It was a hard claim to argue with, as we tuned in week after week to see what Hogan and his NWO cohorts would do next, and to marvel at the sheer novelty of the Hulkster strutting around to a cheesy, sleazy, fuzzed out guitar riff, trading in his prayers and vitamins for black scruff and spray-paint, and generally behaving like a first class delinquent.
By now we all know how disastrously the turn, the angle, and the company itself all ended. But still, at the time it was cutting edge and reminded fans of the unique kind of storytelling that pro wrestling offered. Where else could we go to see a living, breathing character we’d spent more than a decade with, grown up with in fact, continue to change and evolve in unpredictable, troubling, and supremely entertaining ways. Furthermore, the heel turn and the creative revolution and ratings boom that it catalyzed in WCW lit a fire under McMahon and company; a fire which ignited the reactionary Attitude Era, carried the company into the new millennium, and continues to shape creatively the WWE of today.
Greatest Heel Moment: The Hulkster’s letting his hand fall for an unprecedented third time, as he was locked in Roddy Piper’s sleeper hold, was a moment that could not have more starkly opposed the never-give-up superheroics of 80s Hoganology.
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| The Gorgeous One |
2.
Gorgeous George (1949):
The only turn on the list that ranks for its sheer influence rather than for the memorability of the turn itself, it’s no exaggeration to say that this was the most watershed heel turn in wrestling history. When George Wagner bleached his hair, hired a pair of doting valets, and adopted the self-profession of “gorgeous,” he rewrote the story of pro wrestling. In the wake of his transformation, the ring became a stage exhibiting low drama and performance art where it used to only contain the exertions of straightforward grapplers. He brought caricaturization, humane symbolism, and high spectacle to pro wrestling and found they complimented the sport effortlessly.
George’s innovation wasn’t a stroke of genius; it was simply an application of tested literary devices to the unlikeliest medium. What would make fans invest themselves emotionally (and financially) in watching two guys beat each other up? What would ensure their continued interest, fight after fight and town after town? George posed these questions and then answered them by re-imagining pro wrestling as a symbolic struggle between good and evil. Moreover, he bravely re-imagined himself as a despicable, openly narcissistic, cartoonishly effeminate, blatant rule breaker, whom fans could vicariously pummel in gymnasiums and armories across the country… and eventually through TV screens. The formula worked and continues to do so. Gorgeous George’s was the heel turn that invented the heel.
Greatest Heel Moment: …was one that occurred every time he came to the ring. His pre-match ritual, which often lasted longer than his matches themselves did, included a long, sauntering trek to the ring (to the strains of “Pomp and Circumstance”) the casting of rose petals over the canvas, and the sanitation of the referee’s hands, so that they would be fit to inspect George’s ring attire and person.
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| Literally, The Largest Heel Turn Ever |
1.
Andre the Giant (1987):
A Piper’s Pit interview segment in January of 1987 gave fans the most resonant and most memorable heel turn of all time. In the segment, wrestling’s all time greatest attraction and most beloved name Andre the Giant bore down on wrestling’s modern sensation Hulk Hogan, with a black-eyed stare that could have wilted redwoods and challenged him to a match for the WWF championship. When Hogan denied the request, the Giant extended one huge hand to the Hulkser’s chest, rocked him nearly off of his feet and tore away, with one effortless swoop, the red and yellow t shirt and gold-chained crucifix that had adorned the champ. Andre then stalked moodily away, leaving Hogan in shambles, bleeding from chest in front of millions of viewers who’d just come to know him as an “immortal.”
Andre was the biggest thing in wrestling history, and his heel turn was the most significant. Without the evil hostilities Andre brought to his confrontations with Hogan, and the impassionate sadism he afforded the matches they had together, Hulkamania would have stalled in the face of dismal competition. Wrestlemania III would have made no attempt to sell out the Pontiac Silverdome, and the franchise could have easily stagnated, generated decreasing fan interest, and eventually been filed away and forgotten, along with other relics of the era like Max Headroom and the Noid. The WWF/WWE and Pro Wrestling in general, rode its wave of 80s trendiness and hipness all the way, until they became engrained in the mainstream and evolved from a cultural curiosity to an accepted and expected artistic medium; and they were able to do so because the Giant offered up his legacy and lumbered over to the dark side.
Many believed that Andre was too well known and culturally embedded to play a character that was not simply himself and become believably entangled in the silly stage drama of modern wrestling. He had long been a special attraction, figuratively and literally above fray. Sure he’d been engaged in feuds, but at the end of his programs and his matches he had always flashed a familiar, reassuring grin that said to the world that he was untouched by the lunacy that unfolded all around him and that he was just as entertained as they were by the little men in tights that played and struggled and emoted all around him. Little did anyone know that Andre could sell a profound change of heart so convincingly. Some credit goes to the great Bobby Heenan who served as Andre’s manager and mouthpiece for the duration of his heel run. But that black eyed stare was all Andre. His was the heel turn that not only built the WWE into the enduring cult that it is but that stirred in fans’ minds the terrible question: “What happens when the most powerful force on earth turns out to be evil?” Thanks to pro wrestling and Andre the Giant, we got a glimpse at the answer.
Greatest Heel Moment: When he infused that once reassuring grin with gleeful wrath and flashed it once more, before smashing his giant cranium into the back of Hogan’s skull. It still hurts to watch that.